AS SEEN ON
your texture. your style. by pattern.
a hydration vacation for curls, coils & tight textures
SHOP BESTSELLERSMINIS FOR YOUR Carry-On
TSA-approved haircare for every texture
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Textured Twist Out Kit
for travel or trial
Textured twist out kit
Regular price $19.00Regular price $28.00 Sale price $19.00Unit price perRegular price $19.00Regular price $28.00 Sale price $19.00Unit price per -
Juicy Wash & Go Kit
for travel or trial
Juicy wash & go kit
Regular price $19.00Regular price $28.00 Sale price $19.00Unit price perRegular price $19.00Regular price $28.00 Sale price $19.00Unit price per -
Palo Santo Wash & Go Kit
for travel or trial
Palo santo wash & go kit
Regular price $19.00Regular price $28.00 Sale price $19.00Unit price perRegular price $19.00Regular price $28.00 Sale price $19.00Unit price per -
Slick & Snatched Kit
for travel or trial
Slick & snatched kit
Regular price $19.00Regular price $28.00 Sale price $19.00Unit price perRegular price $19.00Regular price $28.00 Sale price $19.00Unit price per
Making Waves
poolside essentials for healthy & hydrated hair
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Cleansing Shampoo
remove build up & deep clean
Cleansing shampoo 7.8 fl oz
Regular price $21.00Regular price Sale price $21.00Unit price perRegular price $21.00Regular price Sale price $21.00Unit price per -
Hydrating Mist
refreshes & reactivates
Hydrating mist 12 fl oz
Regular price $19.00Regular price Sale price $19.00Unit price perRegular price $19.00Regular price Sale price $19.00Unit price per -
Lightweight Conditioner
weightless moisture & reduces breakage
Lightweight conditioner 13 fl oz
Regular price $28.00Regular price Sale price $28.00Unit price perRegular price $28.00Regular price Sale price $28.00Unit price per -
Wide Tooth Comb
detangle & style with ease
Wide tooth comb
Regular price $15.00Regular price Sale price $15.00Unit price perRegular price $15.00Regular price Sale price $15.00Unit price per


We are here to fulfill the beauty needs of our community. We are dedicated to juicy & joyful hydration.
Shop by Texture
Find the formulas that honor your texture.
Hairplane Mode
dual-voltage included for easy styling… wherever you go
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The Hair Steamer
the hydration power of steam
The hair steamer
Regular price $169.00Regular price Sale price $169.00Unit price perRegular price $169.00Regular price Sale price $169.00Unit price per -
Heat Protectant
thermal care for hair
Heat protectant
Regular price $20.00Regular price Sale price $20.00Unit price perRegular price $20.00Regular price Sale price $20.00Unit price per -
The Interchangeable Curling Iron
1 tool, 3 barrels, endless possibilities
The interchangeable curling iron
Regular price $249.00Regular price Sale price $249.00Unit price perRegular price $249.00Regular price Sale price $249.00Unit price per
*Stream Solo Traveling with Tracee Ellis Ross on the Roku Channel now!
Join Tracee Ellis Ross on Her Solo Travel Journey with PATTERN —Only on Roku
Award-winning actress, producer, fashion icon and PATTERN Beauty founder Tracee Ellis Ross is inviting you to explore the empowering world of solo travel in her inspiring new Roku series, Solo Traveling with Tracee Ellis Ross.
Follow Tracee as she journeys—solo but never alone—through Morocco, Mexico, and Spain, embracing culture, freedom, self-discovery and of course, her signature curls. Along the way, she brings her must-have PATTERN Beauty products, created specifically for curly, coily, and tight-textured hair.
Whether she’s luxuriating in the tranquil beaches of Mayakoba or wandering the markets of Marrakech, her adventures reflect PATTERN’s mission: to help textured hair wearers explore boldly & care deeply.
From curl-loving shampoo and leave-in conditioners to travel-ready stylers, shop the exact Tracee hair products featured on the show and let your hair thrive wherever you land.
Watch Tracee embrace the joy of solo travel, effortless style, and iconic, moisturized curls with PATTERN by her side.
Ready to pack your bags (and your deep conditioner)?
Stream the show. Shop her routine. Start your own solo journey.